Developer Advocate as a Service
Technical content and community. No full-time headcount.
7 years as Principal Developer Advocate at AWS. 380 podcast episodes. 300 conference talks. Now available for your product on a project basis.
Your Developer Advocate, scoped to a project
You define what you need. A conference talk, a video series, a set of blog posts, a hackathon. I produce it with the same quality as someone on your payroll.
The difference: you pay for output, not a salary.
What I produce
Technical content. Blog posts, tutorials, getting-started guides. Written by someone who builds things.
Video and podcast. Technical demos, interview shows, short-form content. Over 380 episodes produced.
Conference talks. Over 300 delivered, from keynotes to intimate meetups.
Workshops. Hands-on sessions where participants build something with your product.
Show creation. I build entire podcast or video series from scratch: concept, format, editorial calendar, production, distribution.
Strategy. Which channels matter, what content to prioritize, how to measure whether it is working.
Developer advocacy is not a side skill. It is what I did professionally at scale for nearly a decade.
How an engagement works
You tell me what you need, who the audience is, and the timeline.
I learn your product. I actually use it, build with it, understand it from a developer's perspective.
Then I produce and deliver. We agree upfront on what "done" looks like.
Who this is for
Any company with a developer-facing product that needs professional advocacy but does not have (or does not yet need) a full-time hire.
Startups building developer tools, API platforms, SDKs, or infrastructure products. Growth-stage companies expanding their developer audience.
What I do not do
I do not write marketing copy disguised as technical content.
I do not produce content about products I have not used.
I do not ghostwrite under someone else's name.
I do not manage social media or run paid campaigns.
Questions
- What is Developer Advocate as a Service?
- I act as your Developer Advocate on a project basis. You define what you need, and I produce it with the same quality as a full-time hire. You pay for output, not a headcount.
- What do you deliver?
- Technical blog posts, conference talks, demo videos, podcast episodes, workshops, developer documentation, and developer relations strategy.
- How does the engagement work?
- You tell me what you need, who the audience is, and the timeline. I learn your product from a developer's perspective, then produce and deliver. We agree upfront on what done looks like.
Tell me about your product
A first call to understand your product, your developer audience, and what you need. From there I come back with a proposal and a timeline.
Book a call about your product