Developer Advocate as a Service

Technical content and community. No full-time headcount.

7 years as Principal Developer Advocate at AWS. 380 podcast episodes. 300 conference talks. Now available for your product on a project basis.

01 What

Your Developer Advocate, scoped to a project

You define what you need. A conference talk, a video series, a set of blog posts, a hackathon. I produce it with the same quality as someone on your payroll.

The difference: you pay for output, not a salary.

02 Deliverables

What I produce

Technical content. Blog posts, tutorials, getting-started guides. Written by someone who builds things.

Video and podcast. Technical demos, interview shows, short-form content. Over 380 episodes produced.

Conference talks. Over 300 delivered, from keynotes to intimate meetups.

Workshops. Hands-on sessions where participants build something with your product.

Show creation. I build entire podcast or video series from scratch: concept, format, editorial calendar, production, distribution.

Strategy. Which channels matter, what content to prioritize, how to measure whether it is working.

Developer advocacy is not a side skill. It is what I did professionally at scale for nearly a decade.
03 How

How an engagement works

You tell me what you need, who the audience is, and the timeline.

I learn your product. I actually use it, build with it, understand it from a developer's perspective.

Then I produce and deliver. We agree upfront on what "done" looks like.

04 For whom

Who this is for

Any company with a developer-facing product that needs professional advocacy but does not have (or does not yet need) a full-time hire.

Startups building developer tools, API platforms, SDKs, or infrastructure products. Growth-stage companies expanding their developer audience.

05 Not this

What I do not do

I do not write marketing copy disguised as technical content.

I do not produce content about products I have not used.

I do not ghostwrite under someone else's name.

I do not manage social media or run paid campaigns.

Questions

What is Developer Advocate as a Service?
I act as your Developer Advocate on a project basis. You define what you need, and I produce it with the same quality as a full-time hire. You pay for output, not a headcount.
What do you deliver?
Technical blog posts, conference talks, demo videos, podcast episodes, workshops, developer documentation, and developer relations strategy.
How does the engagement work?
You tell me what you need, who the audience is, and the timeline. I learn your product from a developer's perspective, then produce and deliver. We agree upfront on what done looks like.

Tell me about your product

A first call to understand your product, your developer audience, and what you need. From there I come back with a proposal and a timeline.

Book a call about your product